Background
Mayoor Mohan, Ph.D., is an Associate Professor of Marketing, Executive Director of RVA Views, and Co-Director of the Customer Experience Lab at the VCU School of Business.
He holds a Ph.D. in Marketing (2013) from the Spears School of Business at Oklahoma State University. He also has a Master's (in International Business) and Bachelor's (in Marketing) from the same institution.
Research overview
Dr. Mohan's primary research interests include managerial phenomena related to brand strategy, innovation strategy, and B2B marketing strategy.
He has published articles on these topics in premier journals such as the Journal of Business Research, Journal of Product Innovation Management, Industrial Marketing Management, and European Journal of Marketing. In addition, leading outlets like Forbes.com and The Aspen Institute have featured his research.
He serves on the Editorial Review Board for the Journal of Business Research, Journal of Product Management, Industrial Marketing Management, and European Journal of Marketing, among others, and has served as guest editor for Industrial Marketing Management.
Teaching overview
Dr. Mohan teaches courses in innovation strategy and promotional strategy at the undergraduate, graduate, and executive levels and is actively involved with VCU's da Vinci Center as a faculty mentor.
He is the co-author of Innovation and New Product Planning, published by Routledge.
Moreover, he has mentored over 25 student consulting projects that address vital marketing and communication challenges for numerous firms and organizations (including several non-profits) based in the Richmond metroplex.
Accomplishments
Dr. Mohan is an AMA-Sheth Foundation fellow (2009) and the 2012 recipient of the Phillips Dissertation Fellowship Award. In 2019, he received the VCU Presidential Research Quest Award. He has also been awarded the Award of Excellence (2020), Distinguished Scholar Award (2019), and Distinguished Teacher Award (2018) from the VCU School of Business.
Mayoor Mohan, Ph.D., is an Associate Professor of Marketing, Executive Director of RVA Views, and Co-Director of the Customer Experience Lab at the VCU School of Business.
He holds a Ph.D. in Marketing (2013) from the Spears School of Business at Oklahoma State University. He also has a Master's (in International Business) and Bachelor's (in Marketing) from the same institution.
Research overview
Dr. Mohan's primary research interests include managerial phenomena related to brand strategy, innovation strategy, and B2B marketing strategy.
He has published articles on these topics in premier journals such as the Journal of Business Research, Journal of Product Innovation Management, Industrial Marketing Management, and European Journal of Marketing. In addition, leading outlets like Forbes.com and The Aspen Institute have featured his research.
He serves on the Editorial Review Board for the Journal of Business Research, Journal of Product Management, Industrial Marketing Management, and European Journal of Marketing, among others, and has served as guest editor for Industrial Marketing Management.
Teaching overview
Dr. Mohan teaches courses in innovation strategy and promotional strategy at the undergraduate, graduate, and executive levels and is actively involved with VCU's da Vinci Center as a faculty mentor.
He is the co-author of Innovation and New Product Planning, published by Routledge.
Moreover, he has mentored over 25 student consulting projects that address vital marketing and communication challenges for numerous firms and organizations (including several non-profits) based in the Richmond metroplex.
Accomplishments
Dr. Mohan is an AMA-Sheth Foundation fellow (2009) and the 2012 recipient of the Phillips Dissertation Fellowship Award. In 2019, he received the VCU Presidential Research Quest Award. He has also been awarded the Award of Excellence (2020), Distinguished Scholar Award (2019), and Distinguished Teacher Award (2018) from the VCU School of Business.