Background
Mayoor Mohan, Ph.D., is Interim Associate Dean for Strategic Affairs and Research Initiatives and Professor of Marketing at the VCU School of Business.
He earned his Ph.D. in Marketing in 2013 from the Spears School of Business at Oklahoma State University, where he also completed his Master's in International Business and Bachelor's in Marketing.
Research overview
Dr. Mohan’s research primarily focuses on managerial phenomena in areas such as B2B strategy, brand strategy, and innovation strategy, all aimed at augmenting a firm's marketing capabilities.
He has published articles on these topics in premier journals like the Journal of Business Research, Journal of Service Research, Journal of Product Innovation Management, Industrial Marketing Management, and European Journal of Marketing. His research has also been featured by influential outlets like Forbes, Bloomberg, and The Aspen Institute.
Dr. Mohan serves on the Editorial Review Board for several top-tier journals and has guest edited for Industrial Marketing Management.
Teaching overview
At the undergraduate, graduate, and executive levels, Dr. Mohan instructs courses in innovation strategy and promotional strategy. He also serves as a faculty mentor at VCU's da Vinci Center.
He co-authored Innovation and New Product Planning, a textbook published by Routledge.
Furthermore, he has guided over 25 student consulting projects, tackling key marketing and communication issues for a range of firms and organizations in the Richmond metroplex, including numerous non-profits and small, women-owned, and minority-owned businesses.
Accomplishments
The VCU School of Business has recognized Dr. Mohan with the Award of Excellence (2020), the Distinguished Scholar Award (2019), and the Distinguished Teacher Award (2018).
Dr. Mohan's other notable achievements also include being an AMA-Sheth Foundation fellow (2009), a recipient of the Phillips Dissertation Fellowship Award (2012) from Oklahoma State University, and the VCU Presidential Research Quest Award (2019).
He has been awarded numerous grants, including from the prestigious Marketing Science Institute. Additionally, he was chosen as the Conference Co-Chair for the 2024 Academy of Marketing Science Annual Conference.
Mayoor Mohan, Ph.D., is Interim Associate Dean for Strategic Affairs and Research Initiatives and Professor of Marketing at the VCU School of Business.
He earned his Ph.D. in Marketing in 2013 from the Spears School of Business at Oklahoma State University, where he also completed his Master's in International Business and Bachelor's in Marketing.
Research overview
Dr. Mohan’s research primarily focuses on managerial phenomena in areas such as B2B strategy, brand strategy, and innovation strategy, all aimed at augmenting a firm's marketing capabilities.
He has published articles on these topics in premier journals like the Journal of Business Research, Journal of Service Research, Journal of Product Innovation Management, Industrial Marketing Management, and European Journal of Marketing. His research has also been featured by influential outlets like Forbes, Bloomberg, and The Aspen Institute.
Dr. Mohan serves on the Editorial Review Board for several top-tier journals and has guest edited for Industrial Marketing Management.
Teaching overview
At the undergraduate, graduate, and executive levels, Dr. Mohan instructs courses in innovation strategy and promotional strategy. He also serves as a faculty mentor at VCU's da Vinci Center.
He co-authored Innovation and New Product Planning, a textbook published by Routledge.
Furthermore, he has guided over 25 student consulting projects, tackling key marketing and communication issues for a range of firms and organizations in the Richmond metroplex, including numerous non-profits and small, women-owned, and minority-owned businesses.
Accomplishments
The VCU School of Business has recognized Dr. Mohan with the Award of Excellence (2020), the Distinguished Scholar Award (2019), and the Distinguished Teacher Award (2018).
Dr. Mohan's other notable achievements also include being an AMA-Sheth Foundation fellow (2009), a recipient of the Phillips Dissertation Fellowship Award (2012) from Oklahoma State University, and the VCU Presidential Research Quest Award (2019).
He has been awarded numerous grants, including from the prestigious Marketing Science Institute. Additionally, he was chosen as the Conference Co-Chair for the 2024 Academy of Marketing Science Annual Conference.