I am a Professor of Marketing and Associate Dean for Strategic Affairs and Research Initiatives at Virginia Commonwealth University's School of Business, where I have been on the faculty since 2013. I earned my Ph.D. in Marketing from Oklahoma State University, with a minor in Quantitative Methods.
Virginia Commonwealth University
Mayoor
"Max" Mohan
Associate Dean for Strategic Affairs & Research Initiatives
Professor of Marketing
Welcome! This website shares information about my research and teaching. My work helps organizations find better ways to market their products and services—particularly in how they work with others, build their brands, and go about innovating. If you find anything intriguing, feel free to get in touch.
