TEXTBOOK

Kahn, K. B., & Mohan, M. (2021). Innovation and New Product Planning. New York, NY: Routledge. (URL and DOI)

Innovation and New Product Planning is a practical primer for those interested in gaining a foundation in innovation and product strategy. The book shares these essential topics across two broad themes: product development and product management. As such, it is primarily aimed at upperclass students (i.e., 3rd or 4th year undergraduate students) or first-year MBA students. (Instructor review copies can be requested using the URL/DOI link above.) 

COURSES

Undergraduate:
​Product Development & Management 

​Graduate:
​Marketing Management (EMBA)
Innovation and Creativity (Online MBA)
Value Propositions and Customer Segments (EMBA)

Previously taught undergraduate courses
Integrated Marketing Communications 
​Marketing Research
International Business
Services Marketing
Consumer Behavior

MENTORED STUDENT CONSULTING PROJECTS

Non-profits
Alzheimer's Association-Richmond Chapter
Black History Museum of Virginia
Department of Music, VCU
ICA (Institute for Contemporary Art)
​Kornblau Real Estate Program, VCU
​Motor Development Lab, VCU
​Richmond Philharmonic Orchestra
Science Museum of Virginia
​Theatre VCU
VCU School of Pharmacy
Veterinary Emergency Treatment Fund
Virginia Fire Chiefs Association

Small, women-owned, and minority-owned
Baby In, Baby Out, 
Dawkins Production, LLC
edconnective, LLC
Ironworks Men's Grooming and Supply Co.
Knopp Nutrition
Lincy Gourmet Mustards
Refuge for Men Salon
Taylor Long Properties

Corporations
Altria
Dominion Energy
Pfizer Consumer Healthcare
United Group

AWARDS

2018 VCU School of Business Distinguished Teacher Award

2017 Society for Marketing Advances Pride/Ferrell Innovations in Teaching Competition—Finalist

2009 Spears School of Business Outstanding Graduate Student Teaching Award

PRESS MENTIONS

Ugincius, Leila (2018), “Business students create Instagram miniseries to boost VCU following,” VCU News, (online December 20, 2018), [available at https://goo.gl/rNFzxU]  
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Ugincius, Leila (2017), “Marketing students gain in-house agency experience through VCU internship,” VCU News, (online December 14, 2017), [available at https://goo.gl/rBkLgM] ​