TEXTBOOK
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Kahn, K. B., & Mohan, M. (2021). Innovation and New Product Planning. New York, NY: Routledge. (URL and DOI)
Innovation and New Product Planning is a practical primer for those interested in gaining a foundation in innovation and product strategy. The book shares these essential topics across two broad themes: product development and product management. As such, it is primarily aimed at upperclass students (i.e., 3rd or 4th year undergraduate students) or first-year MBA students. (Instructor review copies can be requested using the URL/DOI link above.) |
COURSES
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Undergraduate:
Integrated Marketing Communications (Fall) Product Development & Management (Spring) Graduate: Marketing Management (EMBA) Innovation and Creativity (Online MBA) Value Propositions and Customer Segments (EMBA) |
Previously taught undergraduate courses
Marketing Research International Business Services Marketing Consumer Behavior |
MENTORED STUDENT CONSULTING PROJECTS
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Non-profit organizations
Alzheimer's Association-Richmond Chapter Black History Museum of Virginia Department of Music, VCU ICA (Institute for Contemporary Art) Kornblau Real Estate Program, VCU Motor Development Lab, VCU Richmond Philharmonic Orchestra Science Museum of Virginia Theatre VCU VCU School of Pharmacy Veterinary Emergency Treatment Fund Virginia Fire Chiefs Association |
Small businesses
Baby In, Baby Out, Dawkins Production, LLC edconnective, LLC Ironworks Men's Grooming and Supply Co. Knopp Nutrition Lincy Gourmet Mustards Refuge for Men Salon Taylor Long Properties Corporations Altria Dominion Energy Pfizer Consumer Healthcare United Group |
AWARDS
2020 VCU School of Business Award for Excellence
2018 VCU School of Business Distinguished Teacher Award
2017 Society for Marketing Advances Pride/Ferrell Innovations in Teaching Competition—Finalist
2009 Spears School of Business Outstanding Graduate Student Teaching Award
2018 VCU School of Business Distinguished Teacher Award
2017 Society for Marketing Advances Pride/Ferrell Innovations in Teaching Competition—Finalist
2009 Spears School of Business Outstanding Graduate Student Teaching Award
PRESS MENTIONS
Ugincius, Leila (2018), “Business students create Instagram miniseries to boost VCU following,” VCU News, (online December 20, 2018), [available at https://goo.gl/rNFzxU]
Ugincius, Leila (2017), “Marketing students gain in-house agency experience through VCU internship,” VCU News, (online December 14, 2017), [available at https://goo.gl/rBkLgM]
Ugincius, Leila (2017), “Marketing students gain in-house agency experience through VCU internship,” VCU News, (online December 14, 2017), [available at https://goo.gl/rBkLgM]