JOURNAL ARTICLES
Rayburn, S. W., Makarem, S. C., Mohan, M., Arnold, T. J. & Jackson, Y. (2024). Development and validation of a service captivity scale. Journal of Service Research, 27(3), 414–431. DOI
Nyadzayo, M., Casidy, R., & Mohan, M. (2023). Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality. Journal of Business & Industrial Marketing, 38(4), 958–973. DOI
Casidy, R., Mohan, M., & Nyadzayo, M. (2022). Integrating B2B and B2C research to explain industrial buyer behavior. Industrial Marketing Management, 106(October), 267–269. DOI
Mohan, M., Casidy, R., Thaichon, P., & Nyadzayo, M. (2022). Leveraging consumer behavior research to forge new insights into B2B buyer behavior: Contextualizing extant research and developing a research agenda. Industrial Marketing Management, 105(August), 1–17. DOI
Mohan, M., Ferguson, J. L., & Huhmann, B. A. (2022). Endorser gender and age effects in B2B advertising. Journal of Business Research, 148(September), 60–75. DOI
McKay, A. S., Mohan, M., & Reina, C. W. (2022). Another day, another chance: Daily workplace experiences and their impact on creativity. Journal of Product Innovation Management, 39(3), 292–311. DOI
Mohan, M., Nyadzayo, M., & Casidy, R. (2021). Customer identification: The missing link between relationship quality and supplier performance. Industrial Marketing Management, 97(August), 220–232. DOI
Nyadzayo, M., Mohan, M., & Casidy, R., (2020). Relationship factors and firm’s willingness-to-pay: A comparison across east-west settings. Industrial Marketing Management, 91(November), 397–410. DOI
Ferguson, J. L., & Mohan, M. (2020). Use of celebrity and non-celebrity persons in B2B advertisements: Effects on attention, recall, and hedonic and utilitarian attitudes. Industrial Marketing Management, 89(August), 594–604. DOI
Casidy, R., Nyadzayo, M., & Mohan, M. (2020). Service innovation and adoption in industrial markets: An SME perspective. Industrial Marketing Management, 89(August), 157–170. DOI
Voss, K. E., Tanner, E. C., Mohan, M., Lee, Y-K., & Kim, H-K. (2019). Integrating reciprocity into a social exchange model of inter-firm B2B relationships. Journal of Business & Industrial Marketing, 34(8), 1668–1680. DOI
Mohan, M., Brown, B. P., Sichtmann, C., & Schoefer, K. (2018). Perceived globalness and localness in B2B brands: A co-branding perspective. Industrial Marketing Management, 72(July), 59–70. DOI
Casidy, R., Nyadzayo, M., Mohan, M., & Brown, B. P. (2018). The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services. Industrial Marketing Management, 72(July), 26–36 DOI
Mohan, M., Voss, K. E., Jiménez, F. R., & Gammoh, B. S. (2018). Corporate brands as brand allies. Journal of Product & Brand Management, 27(1), 41–56. DOI
Brown, B. P., Mohan, M., & Boyd, D. E. (2017). Top management attention to trade shows and firm value: A relationship marketing perspective. Journal of Business Research, 81(December), 40–50. DOI
Candi, M., Jae, H., Makarem, S. C., & Mohan, M. (2017). Consumer responses to functional, aesthetic, and symbolic product design. Journal of Business Research, 81(December), 31–39. DOI
Davis, K. S., Mohan, M., & Rayburn, S. W. (2017). Service quality and acculturation: Advancing immigrant healthcare utilization. Journal of Services Marketing, 31(4/5), 362–372. DOI
Mohan, M., Jiménez, F. R., Brown, B. P., & Cantrell, C. (2017). Brand skill: Linking brand functionality with consumer-based brand equity. Journal of Product & Brand Management, 26(5), 447–491. DOI
Mohan, M., Voss, K. E., & Jiménez, F. R. (2017). Managerial disposition and front-end innovation success. Journal of Business Research, 70(January), 193–201. DOI
Voss, K. E. & Mohan, M. (2016). Corporate brand effects in brand alliances. Journal of Business Research, 69(10), 4177–4184. DOI
Voss, K. E. & Mohan, M. (2016). Good times, bad times: The stock market performance of firms that own high-value brands. European Journal of Marketing, 50(5/6), 670–694. DOI
Nyadzayo, M., Casidy, R., & Mohan, M. (2023). Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality. Journal of Business & Industrial Marketing, 38(4), 958–973. DOI
- Equal contribution
Casidy, R., Mohan, M., & Nyadzayo, M. (2022). Integrating B2B and B2C research to explain industrial buyer behavior. Industrial Marketing Management, 106(October), 267–269. DOI
- Editorial
Mohan, M., Casidy, R., Thaichon, P., & Nyadzayo, M. (2022). Leveraging consumer behavior research to forge new insights into B2B buyer behavior: Contextualizing extant research and developing a research agenda. Industrial Marketing Management, 105(August), 1–17. DOI
- The lead article in the issue
Mohan, M., Ferguson, J. L., & Huhmann, B. A. (2022). Endorser gender and age effects in B2B advertising. Journal of Business Research, 148(September), 60–75. DOI
McKay, A. S., Mohan, M., & Reina, C. W. (2022). Another day, another chance: Daily workplace experiences and their impact on creativity. Journal of Product Innovation Management, 39(3), 292–311. DOI
- Media coverage by Bloomberg; Forbes; CO—(U.S. Chamber of Commerce); Bloomberg TV; With Good Reason podcast.
Mohan, M., Nyadzayo, M., & Casidy, R. (2021). Customer identification: The missing link between relationship quality and supplier performance. Industrial Marketing Management, 97(August), 220–232. DOI
- Equal contribution
Nyadzayo, M., Mohan, M., & Casidy, R., (2020). Relationship factors and firm’s willingness-to-pay: A comparison across east-west settings. Industrial Marketing Management, 91(November), 397–410. DOI
- Equal contribution
Ferguson, J. L., & Mohan, M. (2020). Use of celebrity and non-celebrity persons in B2B advertisements: Effects on attention, recall, and hedonic and utilitarian attitudes. Industrial Marketing Management, 89(August), 594–604. DOI
Casidy, R., Nyadzayo, M., & Mohan, M. (2020). Service innovation and adoption in industrial markets: An SME perspective. Industrial Marketing Management, 89(August), 157–170. DOI
Voss, K. E., Tanner, E. C., Mohan, M., Lee, Y-K., & Kim, H-K. (2019). Integrating reciprocity into a social exchange model of inter-firm B2B relationships. Journal of Business & Industrial Marketing, 34(8), 1668–1680. DOI
Mohan, M., Brown, B. P., Sichtmann, C., & Schoefer, K. (2018). Perceived globalness and localness in B2B brands: A co-branding perspective. Industrial Marketing Management, 72(July), 59–70. DOI
Casidy, R., Nyadzayo, M., Mohan, M., & Brown, B. P. (2018). The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services. Industrial Marketing Management, 72(July), 26–36 DOI
Mohan, M., Voss, K. E., Jiménez, F. R., & Gammoh, B. S. (2018). Corporate brands as brand allies. Journal of Product & Brand Management, 27(1), 41–56. DOI
Brown, B. P., Mohan, M., & Boyd, D. E. (2017). Top management attention to trade shows and firm value: A relationship marketing perspective. Journal of Business Research, 81(December), 40–50. DOI
Candi, M., Jae, H., Makarem, S. C., & Mohan, M. (2017). Consumer responses to functional, aesthetic, and symbolic product design. Journal of Business Research, 81(December), 31–39. DOI
- Equal contribution
Davis, K. S., Mohan, M., & Rayburn, S. W. (2017). Service quality and acculturation: Advancing immigrant healthcare utilization. Journal of Services Marketing, 31(4/5), 362–372. DOI
- Equal contribution
Mohan, M., Jiménez, F. R., Brown, B. P., & Cantrell, C. (2017). Brand skill: Linking brand functionality with consumer-based brand equity. Journal of Product & Brand Management, 26(5), 447–491. DOI
- Media coverage by Forbes and The Aspen Institute
Mohan, M., Voss, K. E., & Jiménez, F. R. (2017). Managerial disposition and front-end innovation success. Journal of Business Research, 70(January), 193–201. DOI
Voss, K. E. & Mohan, M. (2016). Corporate brand effects in brand alliances. Journal of Business Research, 69(10), 4177–4184. DOI
Voss, K. E. & Mohan, M. (2016). Good times, bad times: The stock market performance of firms that own high-value brands. European Journal of Marketing, 50(5/6), 670–694. DOI
- The lead article in the issue
- 2017 European Journal of Marketing Awards for Excellence—Highly commended paper
REFEREED PROCEEDINGS
Gilliam, D. A., Mohan, M., & Rayburn, S. W. (2024). Brand story and brand narrative: State of the art and future directions. In S. Kanadayi, M. Bui & L. Grewal (Eds.), AMA Summer Academic Conference Proceedings: Vol. XX (pp. XX–XX). American Marketing Association.
Gulding, A., Ferguson, J. L., & Mohan, M. (2024). Branding in a polarized age: The risks and rewards of corporate pro-social messaging. In E. Chefor & V. Jeseo (Eds.), Proceedings of the Annual Conference of the Academy of Marketing Science (pp. xx–xx). Springer.
Gilliam, D. A., Rayburn, S. W., & Mohan, M. (2023). Brand narratives: A typology and archetypal consumer narratives. In J. Allen (Ed.), Proceedings of the Annual Conference of the Academy of Marketing Science (pp. xx–xx). Springer.
Gulding, A., Ferguson, J. L., & Mohan, M. (2022). The effects of perceived brand political orientation on consumer choice intentions. In S. Finkelstein, A. Mirabito & M. Yeh (Eds.), AMA Marketing and Public Policy Conference Proceedings: Vol. 32 (pp. 282–283). American Marketing Association.
Zamudio, C. & Mohan, M., (2022). Jack of all trades, or master of none? Maximizing B2B firms’ reputational effects online. In A. Humphreys, G. Packard & K. Gielens (Eds.), AMA Winter Academic Conference Proceedings: Vol. 33 (pp. 49–52). American Marketing Association.
Mohan, M., Nyadzayo, M., & Casidy, R. (2022). Innovation and adoption in emerging industrial markets: The role of trust and commitment in interfirm relationships: An abstract. In J. Allen, B. Jochims, & S. Wu (Eds.), Proceedings of the Academy of Marketing Science World Marketing Congress (pp. 481–482). Springer.
McKay, A. S., Mohan, M., & Reina, C. S. (2021). Another day, another chance: Daily workplace experiences and their impact on creativity. International Society for the Study of Creativity and Innovation. Online symposium.
Gilliam, D. A., Rayburn, S. W., & Mohan, M. (2020). Brand narratives in a world of fragmented digital media: An abstract. In S. Wu & F. Pantoja (Eds.), Proceedings of the Academy of Marketing Science Annual Conference (pp. 497–498). Springer.
Huhmann, B. A., Mohan, M., & Ferguson, J.L. (2019). Does endorser gender matter in business-to-business advertising? In J. G. Fowler & J. Weiser (Eds.), Society for Marketing Advances (pp. 401–402). Society for Marketing Advances.
Harvin, I. & Mohan, M. (2019). Influence of symbolic product design on brand attitudes: A semiotic perspective. In L. M. De Luca and G. O’Conner (Eds.) Journal of Product Innovation Management Research Forum Proceedings. Product Innovation Management Association – Development paper, competitive submission
Nyadzayo, M., Casidy, R., & Mohan, M. (2019). Customer identification in industrial markets: An SME perspective. In F. Jacob, W. Johnston, M. Kleinaltenkamp, and O. Plötner (Eds.), Proceedings of the 2019 BMM-EMAC Biennial International Conference. European Marketing Academy.
Mohan, M. & Voss, K. E. (2020). Measuring front-end of innovation performance: An abstract. In F. Pantoja, S. Wu, & N. Krey (Eds.), Proceedings of the Academy of Marketing Science World Marketing Congress (pp. 573–574). Springer.
Mohan, M., Jung, J. H., Voss, K. E., & Jiménez, F. R. (2019). A review and meta-analysis of experimental effects in brand alliance research. In S.K. Lam, M. Giesler, and X. Luo (Eds.), AMA Winter Academic Conference Proceedings: Vol. 30 (pp. 413–414). American Marketing Association.
Boyd, D. E., Brown, B. P., & Mohan, M. (2017). Crying for attention: The impact of top management attention on the contribution of trade shows to firm value. In M. Ahearne, D. Rouziès and T. Steenburgh (Eds.), Thought Leadership on the Sales Profession Conference (Paris, France). Marketing Science Institute and The Sales Management Association.
Casidy, R., Nyadzayo, M., Brown, B. P., & Mohan, M. (2017). The relative influence of objective versus subjective factors on brand sensitivity in a B2B services context. In C. L. Wang, A. Hao, S. Croucher, & H. Chung (Eds.), International Symposium/Workshop on “Branding in the Business-to-Business Context (Auckland, New Zealand). Massey University and Industrial Marketing Management.
Sichtmann, C., Mohan, M., Brown, B. P., & Schoefer, K. (2017). The leverage effect of a co-brand’s perceived brand globalness and localness in a B2B brand alliance. In C. L. Wang, A. Hao, S. Croucher, & H. Chung (Eds.), International Symposium/Workshop on “Branding in the Business-to-Business Context (Auckland, New Zealand). Massey University and Industrial Marketing Management.
Mohan, M., Jiménez, F. R., Brown, B. P., & Cantrell, C. (2017). First things first: The role of brand functionality in brand equity. 2017 BALAS Conference (Santiago, Chile). The Business Association of Latin American Studies (BALAS).
Boyd, D. E., Brown, B. P., & Mohan, M. (2016). Top management orientation and its impact on the financial contribution of trade shows: A non-selling perspective. In M. Stieler (Ed.), Proceedings of the Annual Conference of the Academy of Marketing Science. Springer.
Rayburn, S. W., Jackson, Y., Mohan, M., & Visinescu, L. L. (2016). Service captivity in the NICU: Encouraging parent participation in care. 2016 SERVSIG International Research Conference (Maastricht, The Netherlands). American Marketing Association.
Jackson, Y., Rayburn, S. W., Mohan, M., & Visinescu, L. L. (2016). Implications of service captivity in a medical service setting. Proceedings of the 25th Frontiers in Service Conference (Bergen, Norway). INFORMS, American Marketing Association, SERVSIG, and Center for Excellence in Service at the University of Maryland.
Franzak, F. J. & Mohan, M. (2016). Toward a general theory of innovation management. In G. Barzcak and T. Marion (Eds.), The Proceedings of the ISPIM Americas Innovation Forum. The International Society for Professional Innovation Management (ISPIM) – Idea paper, competitive submission.
Brown, B. P., Cantrell, C., & Mohan, M. (2016). Exploring teaching brands: A multi-method study of brand attachment through the facilitation of consumer learning. In T. Hennig-Thurau & C. Hofacker (Eds.) AMA Winter Academic Conference Proceedings: Vol. 27 (pp. 50–51). American Marketing Association.
Cantrell, C., Brown, B. P., & Mohan, M. (2014). Does your birthday determine your favorite brand? A preliminary examination of generational cohorts and their links to birthright brands. In J. Cotte & S. Wood (Eds.) Advances in Consumer Research: Vol. 42. Association of Consumer Research – Working paper, competitive submission.
Kahn, K. B. & Mohan, M. (2014). Exploring the brand-innovation relationship: Preliminary findings from a multi-study research program. In A. Ledwith & R. McNally (Eds.), 21st International Product Development Management Conference Proceedings(Limerick, Ireland). International Product Development Management Conference.
Mohan, M. & Voss, K. E. (2013). Managerial aversion to ambiguity: A decision theory perspective with a note on innovation. In L. Pitt & C. Katsikeas (Eds.), Proceedings of the Academy of Marketing Science Annual Conference: Vol 33 (pp. 197). Springer.
Mohan, M. & Voss, K. E. (2013). Ambiguity aversion in the front-end of innovation: A conceptual model. In J. Burroughs & A. Rindfleisch (Eds.), AMA Winter Academic Conference Proceedings: Vol. 24 (pp. 131–132). American Marketing Association.
Mohan, M. (2012). Materialism: A general hierarchical model perspective. In L. Robinson, Jr. (Ed.), Proceedings of the Academy of Marketing Science Annual Conference: Vol 33 (pp. 249). Springer.
Mohan, M. & Voss, K. E. (2009). Corporate social responsibility via cause brand alliances. In M. Kamins & I. M. Martin (Eds.), AMA Summer Academic Conference Proceedings: Vol. 20 (pp. 185–186). American Marketing Association.
Mohan, M. & Voss, K. E. (2008). New product pre-announcements: Incumbent reactions to competitive signals. In T. J. Brown and Z. Gürhan-Canli (Eds.), AMA Winter Academic Conference Proceedings: Vol. 19 (pp. 89–90). American Marketing Association.
Voss, K. E. & Mohan, M. (2008). The influence of corporate associations on brand alliance evaluations. In T. J. Brown and Z. Gürhan-Canli (Eds.), AMA Winter Academic Conference Proceedings: Vol. 19. American Marketing Association – Special session paper.
Gulding, A., Ferguson, J. L., & Mohan, M. (2024). Branding in a polarized age: The risks and rewards of corporate pro-social messaging. In E. Chefor & V. Jeseo (Eds.), Proceedings of the Annual Conference of the Academy of Marketing Science (pp. xx–xx). Springer.
- This paper is the outcome of an undergraduate research project conducted by the first author under the guidance of the second and third authors.
Gilliam, D. A., Rayburn, S. W., & Mohan, M. (2023). Brand narratives: A typology and archetypal consumer narratives. In J. Allen (Ed.), Proceedings of the Annual Conference of the Academy of Marketing Science (pp. xx–xx). Springer.
Gulding, A., Ferguson, J. L., & Mohan, M. (2022). The effects of perceived brand political orientation on consumer choice intentions. In S. Finkelstein, A. Mirabito & M. Yeh (Eds.), AMA Marketing and Public Policy Conference Proceedings: Vol. 32 (pp. 282–283). American Marketing Association.
- This paper is the outcome of an undergraduate research project conducted by the first author under the guidance of the second and third authors.
Zamudio, C. & Mohan, M., (2022). Jack of all trades, or master of none? Maximizing B2B firms’ reputational effects online. In A. Humphreys, G. Packard & K. Gielens (Eds.), AMA Winter Academic Conference Proceedings: Vol. 33 (pp. 49–52). American Marketing Association.
- Winner of the “Best Paper in Track” award in the B2B Marketing and Relationship Management track at the 2022 AMA Winter Academic Conference.
Mohan, M., Nyadzayo, M., & Casidy, R. (2022). Innovation and adoption in emerging industrial markets: The role of trust and commitment in interfirm relationships: An abstract. In J. Allen, B. Jochims, & S. Wu (Eds.), Proceedings of the Academy of Marketing Science World Marketing Congress (pp. 481–482). Springer.
McKay, A. S., Mohan, M., & Reina, C. S. (2021). Another day, another chance: Daily workplace experiences and their impact on creativity. International Society for the Study of Creativity and Innovation. Online symposium.
Gilliam, D. A., Rayburn, S. W., & Mohan, M. (2020). Brand narratives in a world of fragmented digital media: An abstract. In S. Wu & F. Pantoja (Eds.), Proceedings of the Academy of Marketing Science Annual Conference (pp. 497–498). Springer.
Huhmann, B. A., Mohan, M., & Ferguson, J.L. (2019). Does endorser gender matter in business-to-business advertising? In J. G. Fowler & J. Weiser (Eds.), Society for Marketing Advances (pp. 401–402). Society for Marketing Advances.
Harvin, I. & Mohan, M. (2019). Influence of symbolic product design on brand attitudes: A semiotic perspective. In L. M. De Luca and G. O’Conner (Eds.) Journal of Product Innovation Management Research Forum Proceedings. Product Innovation Management Association – Development paper, competitive submission
- This paper is the outcome of a graduate independent study conducted by the first author under the supervision of the second author.
Nyadzayo, M., Casidy, R., & Mohan, M. (2019). Customer identification in industrial markets: An SME perspective. In F. Jacob, W. Johnston, M. Kleinaltenkamp, and O. Plötner (Eds.), Proceedings of the 2019 BMM-EMAC Biennial International Conference. European Marketing Academy.
Mohan, M. & Voss, K. E. (2020). Measuring front-end of innovation performance: An abstract. In F. Pantoja, S. Wu, & N. Krey (Eds.), Proceedings of the Academy of Marketing Science World Marketing Congress (pp. 573–574). Springer.
Mohan, M., Jung, J. H., Voss, K. E., & Jiménez, F. R. (2019). A review and meta-analysis of experimental effects in brand alliance research. In S.K. Lam, M. Giesler, and X. Luo (Eds.), AMA Winter Academic Conference Proceedings: Vol. 30 (pp. 413–414). American Marketing Association.
Boyd, D. E., Brown, B. P., & Mohan, M. (2017). Crying for attention: The impact of top management attention on the contribution of trade shows to firm value. In M. Ahearne, D. Rouziès and T. Steenburgh (Eds.), Thought Leadership on the Sales Profession Conference (Paris, France). Marketing Science Institute and The Sales Management Association.
Casidy, R., Nyadzayo, M., Brown, B. P., & Mohan, M. (2017). The relative influence of objective versus subjective factors on brand sensitivity in a B2B services context. In C. L. Wang, A. Hao, S. Croucher, & H. Chung (Eds.), International Symposium/Workshop on “Branding in the Business-to-Business Context (Auckland, New Zealand). Massey University and Industrial Marketing Management.
Sichtmann, C., Mohan, M., Brown, B. P., & Schoefer, K. (2017). The leverage effect of a co-brand’s perceived brand globalness and localness in a B2B brand alliance. In C. L. Wang, A. Hao, S. Croucher, & H. Chung (Eds.), International Symposium/Workshop on “Branding in the Business-to-Business Context (Auckland, New Zealand). Massey University and Industrial Marketing Management.
Mohan, M., Jiménez, F. R., Brown, B. P., & Cantrell, C. (2017). First things first: The role of brand functionality in brand equity. 2017 BALAS Conference (Santiago, Chile). The Business Association of Latin American Studies (BALAS).
Boyd, D. E., Brown, B. P., & Mohan, M. (2016). Top management orientation and its impact on the financial contribution of trade shows: A non-selling perspective. In M. Stieler (Ed.), Proceedings of the Annual Conference of the Academy of Marketing Science. Springer.
Rayburn, S. W., Jackson, Y., Mohan, M., & Visinescu, L. L. (2016). Service captivity in the NICU: Encouraging parent participation in care. 2016 SERVSIG International Research Conference (Maastricht, The Netherlands). American Marketing Association.
Jackson, Y., Rayburn, S. W., Mohan, M., & Visinescu, L. L. (2016). Implications of service captivity in a medical service setting. Proceedings of the 25th Frontiers in Service Conference (Bergen, Norway). INFORMS, American Marketing Association, SERVSIG, and Center for Excellence in Service at the University of Maryland.
Franzak, F. J. & Mohan, M. (2016). Toward a general theory of innovation management. In G. Barzcak and T. Marion (Eds.), The Proceedings of the ISPIM Americas Innovation Forum. The International Society for Professional Innovation Management (ISPIM) – Idea paper, competitive submission.
Brown, B. P., Cantrell, C., & Mohan, M. (2016). Exploring teaching brands: A multi-method study of brand attachment through the facilitation of consumer learning. In T. Hennig-Thurau & C. Hofacker (Eds.) AMA Winter Academic Conference Proceedings: Vol. 27 (pp. 50–51). American Marketing Association.
Cantrell, C., Brown, B. P., & Mohan, M. (2014). Does your birthday determine your favorite brand? A preliminary examination of generational cohorts and their links to birthright brands. In J. Cotte & S. Wood (Eds.) Advances in Consumer Research: Vol. 42. Association of Consumer Research – Working paper, competitive submission.
Kahn, K. B. & Mohan, M. (2014). Exploring the brand-innovation relationship: Preliminary findings from a multi-study research program. In A. Ledwith & R. McNally (Eds.), 21st International Product Development Management Conference Proceedings(Limerick, Ireland). International Product Development Management Conference.
Mohan, M. & Voss, K. E. (2013). Managerial aversion to ambiguity: A decision theory perspective with a note on innovation. In L. Pitt & C. Katsikeas (Eds.), Proceedings of the Academy of Marketing Science Annual Conference: Vol 33 (pp. 197). Springer.
Mohan, M. & Voss, K. E. (2013). Ambiguity aversion in the front-end of innovation: A conceptual model. In J. Burroughs & A. Rindfleisch (Eds.), AMA Winter Academic Conference Proceedings: Vol. 24 (pp. 131–132). American Marketing Association.
Mohan, M. (2012). Materialism: A general hierarchical model perspective. In L. Robinson, Jr. (Ed.), Proceedings of the Academy of Marketing Science Annual Conference: Vol 33 (pp. 249). Springer.
Mohan, M. & Voss, K. E. (2009). Corporate social responsibility via cause brand alliances. In M. Kamins & I. M. Martin (Eds.), AMA Summer Academic Conference Proceedings: Vol. 20 (pp. 185–186). American Marketing Association.
Mohan, M. & Voss, K. E. (2008). New product pre-announcements: Incumbent reactions to competitive signals. In T. J. Brown and Z. Gürhan-Canli (Eds.), AMA Winter Academic Conference Proceedings: Vol. 19 (pp. 89–90). American Marketing Association.
Voss, K. E. & Mohan, M. (2008). The influence of corporate associations on brand alliance evaluations. In T. J. Brown and Z. Gürhan-Canli (Eds.), AMA Winter Academic Conference Proceedings: Vol. 19. American Marketing Association – Special session paper.
AWARDS
2022 Marketing Science Institute (MSI) Research Grant
2022 American Marketing Association Winter Academic Conference—"Best paper in track” award
2021 Guest Editor: Industrial Marketing Management—Special Issue
2020 VCU School of Business Award for Excellence
2019 VCU Presidential Research Quest Fund Award
2019 VCU School of Business Distinguished Scholar Award
2018 VCU School of Business Summer Research Fellow
2017 European Journal of Marketing—Highly commended paper award
2012 Spears School of Business Phillips Dissertation Fellowship Award
2009 American Marketing Association Sheth Foundation Doctoral Consortium Fellow
2022 American Marketing Association Winter Academic Conference—"Best paper in track” award
2021 Guest Editor: Industrial Marketing Management—Special Issue
2020 VCU School of Business Award for Excellence
2019 VCU Presidential Research Quest Fund Award
2019 VCU School of Business Distinguished Scholar Award
2018 VCU School of Business Summer Research Fellow
2017 European Journal of Marketing—Highly commended paper award
2012 Spears School of Business Phillips Dissertation Fellowship Award
2009 American Marketing Association Sheth Foundation Doctoral Consortium Fellow
JOURNAL SERVICE (Editorships, ERB, reviewing, etc.)
Guest Editorship
Editorial Review Boards
Ad hoc Reviewing
- Industrial Marketing Management: "Bridging the Nexus between B2B and B2C Research to Explain Industrial Buyer Behavior"
Editorial Review Boards
- Journal of Business Research
- Journal of Product Innovation Management
- Industrial Marketing Management
- European Journal of Marketing
- Journal of Business & Industrial Marketing
- Journal of Marketing Theory and Practice
Ad hoc Reviewing
- Journal of Business Research
- Journal of Product Innovation Management
- Industrial Marketing Management
- European Journal of Marketing
- Journal of Marketing Theory and Practice
- Journal of Business and Industrial Marketing
- Journal of International Consumer Marketing
- Journal of Strategic Marketing
PRESS MENTIONS
Robinson, B. (2023), “5 Types Of Workplace Experiences Boost A Company’s Competitive Edge, Research Shows,” Forbes, (online April 9, 2023), [available at https://www.forbes.com/sites/bryanrobinson/2023/04/09/5-types-of-workplace-experiences-boost-a-companys-competitive-edge-research-shows/?sh=102f99c344b3.
Bloomberg TV. (2022). Bloomberg Markets: Triple Take (10/07/2022). Retrieved October 17, 2022, from https://www.bloomberg.com/news/videos/2022-10-07/bloomberg-markets-triple-take-10-07-2022.
Cohen, A. (2022), “Are You Having an Ideal, Disengaged or Toxic Work Day? It Matters,” Bloomberg, (online October 6, 2022), [available at https://bloom.bg/3rNyZD8].
McConnell, S. (Host). (2022). With Good Reason (Ep. September 8, 2022) [Audio podcast episode]. Seeding Innovation. Virginia Humanities. https://www.withgoodreasonradio.org/episode/36332/
Kroll, K. (2022), “The 4 Types of Work Days and How They Impact Employee Performance,” CO by U.S. Chamber of Commerce, (online June 24, 2022), [available at https://bit.ly/U5C0MM].
Sandler, Emma (2019), “Dermalogica puts education front-and-center in its first pop-up,” Glossy, (online March 21, 2019), [available at http://bit.ly/gl0ssy].
Ugincius, Leila (2017), “Study finds consumers grow attached to brands that boost their confidence,” The Aspen Institute—Five Best Ideas of the Day, (online September 12, 2017)
[available at http://bit.ly/A5pen].
Rooney, Jennifer (2016), “Why The Ability To Teach Could Be A Key Differentiator For Brands: New Research From VCU Brandcenter,” Forbes, (online February 23, 2016)
[available at http://bit.ly/F0Rbes].
Bloomberg TV. (2022). Bloomberg Markets: Triple Take (10/07/2022). Retrieved October 17, 2022, from https://www.bloomberg.com/news/videos/2022-10-07/bloomberg-markets-triple-take-10-07-2022.
Cohen, A. (2022), “Are You Having an Ideal, Disengaged or Toxic Work Day? It Matters,” Bloomberg, (online October 6, 2022), [available at https://bloom.bg/3rNyZD8].
McConnell, S. (Host). (2022). With Good Reason (Ep. September 8, 2022) [Audio podcast episode]. Seeding Innovation. Virginia Humanities. https://www.withgoodreasonradio.org/episode/36332/
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CENTERS AND LABS
Co-Founder and Co-Executive Director, RVA Views
RVA Views was established in 2020 and funded by a $50,000 Presidential Research Quest Fund Award. RVA Views serves two primary roles as a research and service-oriented center housed in the School of Business. As a research unit, RVA Views’ primary goal is to establish the premier research registry representing the central VA region. Additionally, the center provides School of Business faculty access to cutting-edge in-person physiological data collection tools through the Customer Experience Lab. As such, both scholarly and applied research are serviced by RVA Views. As a service unit, RVA Views fosters interdisciplinary collaborations among internal and external partners by providing access to its panel (i.e., study participants), quantitative and qualitative research design and consulting services, and strategic marketing and brand consulting services.
Co-Director, Customer Experience Lab
The Customer Experience Lab was established in 2016 and funded by a $50,000 Presidential Research Quest Fund and a gift from the Kornblau Institute received by Dr. Jodie Ferguson. The lab is housed in its dedicated space in the School of Business and features two Tobii X2-60 eye-tracking systems, two Shimmer3 wireless galvanic skin response (GSR) devices, and several workstations. The objective of the Customer Experience Lab is to better understand customer experiences across an array of business and consumer phenomena. Research supported by the lab has been featured in premier business journals, website usability studies, and applied research projects. In addition, undergraduate, graduate, and doctoral students have used the Customer Experience Lab for various experiential student projects, internships, and independent studies with a specific research focus.
RVA Views was established in 2020 and funded by a $50,000 Presidential Research Quest Fund Award. RVA Views serves two primary roles as a research and service-oriented center housed in the School of Business. As a research unit, RVA Views’ primary goal is to establish the premier research registry representing the central VA region. Additionally, the center provides School of Business faculty access to cutting-edge in-person physiological data collection tools through the Customer Experience Lab. As such, both scholarly and applied research are serviced by RVA Views. As a service unit, RVA Views fosters interdisciplinary collaborations among internal and external partners by providing access to its panel (i.e., study participants), quantitative and qualitative research design and consulting services, and strategic marketing and brand consulting services.
Co-Director, Customer Experience Lab
The Customer Experience Lab was established in 2016 and funded by a $50,000 Presidential Research Quest Fund and a gift from the Kornblau Institute received by Dr. Jodie Ferguson. The lab is housed in its dedicated space in the School of Business and features two Tobii X2-60 eye-tracking systems, two Shimmer3 wireless galvanic skin response (GSR) devices, and several workstations. The objective of the Customer Experience Lab is to better understand customer experiences across an array of business and consumer phenomena. Research supported by the lab has been featured in premier business journals, website usability studies, and applied research projects. In addition, undergraduate, graduate, and doctoral students have used the Customer Experience Lab for various experiential student projects, internships, and independent studies with a specific research focus.
https://orcid.org/0000-0002-5211-5323